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Getting to know the ins and outs of WPC 2017
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As WPC (wood plastic composite) quickly gains traction as the hot new products in the flooring industry, specially dealers are faced with some challenges. These range from explaining the features and benefits of WPC to their customers to effectively merchandising this new classification of product in their showrooms.
FCnews spoke with industry expert about what dealers need to know regarding WPC:
What is WPC exactly ?
WPC is a composite material made of thermoplastic, Calcium carbonate and wood flour ,extruded as a core material, it is marketed as being water-proof, rigid and extremely dimensionally stable.
In the case of Coretec plus, a veneer of luxury vinyl is layered on top of the coreboard and cork underlayment is attached to the base for sound abatement and enhanced comfort underfoot. COREtec Plus is positioned as a premium engineered waterproof luxury vinyl floor.

How does it differ from LVT?
The main differences from a consumer standpoint are that it is waterproof and can go over most
Subfloors without much preparation. Traditional vinyl floors are flexible, which means any unevenness in the subfloor will transfer through the surface. Compared to traditional glue-down LVT or click / locking LVT, WPC products have a distinct advantage since the rigid core hides subfloor imperfections. In addition, the rigid core allows for longer and wider formats, such as 9”x72”. COREtec, for example, can be installed over hard surface floors, including ceramic tile, with WPC it is not necessary to worry about the tedious preparation LVT would require for use over cracks and divots in concrete or wooden subfloors.

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